Exploring Research Influence Through Keywords: Upcoming Webinar on Altmetric Impact Assessment

• April 10, 2025

On April 16, 2025, from 2:00 PM to 3:00 PM BST, the University of Turku will host a forward-looking webinar titled “Keyword Impact Assessment Through Altmetric Indicators,” featuring guest speaker Ashraf Maleki. This session will introduce a novel method of analyzing research impact by shifting the focus from articles and journals to the keywords that drive attention across scientific publications.

Rather than evaluating impact solely through traditional citation counts or journal metrics, this webinar delves into altmetric indicators – such as media mentions, social media shares, and policy citations—at the keyword level. By examining how specific terms and topics perform across these indicators, participants will gain insights into:

• How citation and altmetric trends differ across scientific themes
• Which research topics attract the most attention in academic and public spheres
• How knowledge structures form through keyword co-occurrence networks weighted by altmetric data

The University of Turku team will present a specialized program that builds overlay maps of scientific domains, visualizing how keywords interact and influence one another based on their altmetric weight. These maps reveal patterns of dissemination and interest across the research landscape.

Attendees will walk through the methodology, explore key findings, and discover how visualization tools can enhance their understanding of research impact beyond conventional metrics. This session is especially valuable for researchers, librarians, and science communication professionals looking to expand their impact assessment toolbox.

Don’t miss this chance to explore how keyword-level analysis is reshaping how we understand the influence of research in the digital age.