Mastering Open Access Publishing: A Comprehensive Training Course

• January 8, 2025

Are you tasked with implementing an Open Access (OA) publishing strategy or managing the day-to-day operations of an OA journal? If so, a practical, hands-on training course on Open Access publishing will be held on Tuesday, April 22, and Wednesday, April 23, 2025.

Course Details

• Session Times:
  • 09:00-12:00 (EDT)
  • 14:00-17:00 (BST)
  • 15:00-18:00 (CEST)
  • Networking: 15 minutes before the second session on April 23.
• Note: Sessions will not be recorded.

What You’ll Learn

Participants will gain valuable tools and insights into the unique challenges of managing Open Access journals, with a focus on:

• The similarities and differences between OA and traditional subscription publishing.
• Open Access workflows, business models, and recent policy developments like Plan S.
• Building strong relationships with stakeholders in an OA context.
• Strategic considerations, including journal economics, pricing strategies, and marketing techniques for OA publications.
• Hands-on approaches for launching, converting, and expanding OA journals, using case studies and group discussions.

The course will also touch upon Green Open Access and alternative Gold OA models, with a primary focus on Gold OA journals using Article Publishing Charges (APCs).

Who Should Attend?

This training is ideal for:

• Journal publishing managers
• Publishing editors
• Production managers
• Publishers responsible for OA strategy and programme development

While prior awareness of the OA industry is helpful, it is not mandatory.

Programme Highlights

The course will cover topics such as:

• Introduction and Overview: History and types of OA, and why OA matters.
• Strategic Landscape: Global growth, drivers, funder mandates, and policies like Plan S.
• Ethics: Responsible publishing, best practices, and decision-making challenges.
• Marketing: Community engagement, stakeholder roles, APC justification, and branding.
• Business Models: Revenue models, payer dynamics, and impacts on the publishing business.
• Economics & Finance: OA profitability, pricing strategies, cost drivers, and financial modeling.
• Workflow & Compliance: Managing OA workflows, compliance issues, and development.
• Portfolio Review: Success factors, portfolio analysis, and journal development.

Expert Tutors

• Fiona Hutton – Head of Publishing, eLife Sciences Publications
• Dan Pollock – Consultant, Silicon Guru Ltd

Participants from previous sessions have praised the course’s depth and practical approach:

• “The tutors were knowledgeable, and the course covered a broad range of topics. It helped me better understand licensing and agreements I previously found confusing.” – Caitlin Alder, BMJ
• “This course regenerated my excitement about Open Access publishing while providing greater insight into its complexities.” – Helen Pedersen, John Wiley & Sons

Registration

• Member early bird rate ends: January 22, 2025

Equip yourself with the knowledge, tools, and strategies to excel in Open Access publishing. Don’t miss this opportunity to advance your expertise in this growing field!